How to Write SEO-Friendly Blog Posts

How to Write SEO-Friendly Blog Posts

Supercharge your blog posts and get them seen with these simple, but highly-effective tips 

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You don’t have to be an amazing writer to create SEO-friendly blog posts, nor do you need to be genius coder, but you do need to follow a few basic rules to increase your chances of getting hits. Here are my top tips for getting visible and increasing your blog traffic.

Think About Your Audience

Think about how your reader is going to find your blog. What will they put into a Google search to find your content? There are loads of tools out there to give you a helping hand such as Google Trends or putting ideas into a Google search to find alternative suggestions. This is even more effective when using Keywords Everywhere browser addon to find the search volume and competition for each phrase. These are free to use and will give you an idea of what people are searching for and the popularity of your topic. It can also give you associated search terms to widen your scope. You could also take a peek at what your competitors are doing with SEMRush and get ideas for alternative keywords and how much traffic they’re getting and from where.

Write the blog post so it’s clear what you’re trying to say from the headlines alone. This draws in your reader and will pique their interest to read more.

Make Your Headlines Count

An important factor to consider is that individual keywords in themselves are highly competitive. People don’t put in single words into a Google search, they put in a string of words, for example, ‘how do I write blog posts for SEO’. This is called a longtail and can give you far better results because you’re focussing in on what your potential customer is going to search for.

Headlines are for Longtails and Keywords

Make your blog post crystal clear with headlines and subheadlines that echo your longtails and keywords. Each article should have one main headline, and one only. This is called your H1 and it holds more weight when it comes to assessing how your post ranks. Your supplementary headlines should be H2s, H3s, etc.Write the blog post so it’s clear what you’re trying to say from the headlines alone. This will draw in your reader and will pique their interest to read more.

SEO-friendly blog posts


Optimise Your Images for Keyword Search

A blog post with captivating images looks amazing and can encourage people to read your post, but they can also enhance your posts ranking. Google is great at reading text, but it can’t read photos. Adding alt texts to your images can help you get found on image searches and it will add to the overall focus of your blog.

Internal and External Links

There is an opportunity with every blog post to advertise other pages on your site. But this needs to be done subtly and sparingly. Hyperlinking every other word, not only looks spammy, but will get you penalised for… being spammy. Two or three natural links to appropriate pages will be enough to give the search bots an idea of what your site looks like and also will get people to click onto other pages.

Linking to other sites is also a great way to give your reader more information, but make sure that you only link to relevant pages that add value to your post.

Following these simple steps every time you post will get you increased online visibility and help increase traffic to your website.

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Doctor John Writing Services offers SEO copywriting for businesses, a transcription services and high-quality proofreading services for students, specialising in PhD thesis editing. For more information on PhD help, proofreading, content marketing and social media email or ring on 0800 852 7258

Achieve Business Success: 4 Practical Tips to Realise Your Business Goals

Achieve Business Success

 4 Practical Tips to Realise Your Business Goals

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The turkey’s finished, the decorations are down and the trees are bare, ready for collection. The holiday’s over and the resolutions for the new year swirl in the back of your mind. Resolutions are great motivation to start with a new sense of purpose and energy to achieve business success and realise all those goals and dreams; creating new habits, breaking old patterns and establishing a strong, fulfilling and productive routine. However, these ideals and brilliant plans can fall on stony ground without practical plans to nurture and help them propagate.

Setting out a new working routine or making simple changes can seem trivial, but they can make the difference between achieving your goals or letting them fall by the wayside. The following tips are designed to get you on track and to fulfil those intentions.

Plan your Working Day

Particularly if you’re working for yourself, without anybody looking over your shoulder and breathing down your neck, monitoring your output and whether you’re achieving targets is an arduous task. Without any external influence or encouragement, the onus falls on you to be self-disciplined and to find the inner resolve to just sit down and engage with what you need to do. From bitter experience, I’ve found that just starting the day without any sort of plan usually ends in disaster. Yes, the washing gets done, the kitchen’s cleaned and you’ve reached your highest score on Tetris, but as far as achieving your work objectives, you might as well have stayed in bed. Planning your day can focus the mind and help you monitor your progress. Doing this the evening before can allow you to programme you mind to wake with the right intentions.

Planning your day can focus the mind and help you monitor your progress. Doing this the evening before can allow you to programme you mind to wake with the right intentions.

Write a To Do List for Business Success

Writing a list of tasks the previous day or before starting work will help you assess and prioritise the important tasks, rather than avoiding them and letting the low-level stress build. Focusing on the most urgent tasks first can reduce your stress levels and release endorphins, making you feel better about your work. However, some tasks can seem insurmountable, which brings us to the next point.

Break Down Business Projects into Achievable Tasks

Breaking down large projects, that can seem abstract and ungraspable, into manageable concrete actions and tasks can make the amorphous monster of a mountain not as imposing as first thought. A project with multiple parts that can take weeks, months or even years to complete can always be reduced to a series of daily tasks that will get you one step closer to completion. This can also be broken down further into chunks of thirty minutes. Using techniques such as the Pomodoro Technique are incredibly useful for this and also for ways to avoid both internal and external distractions.

Find a Business Support Network

As a proofreader for PhD students and copywriter for businesses, I spend most of my time alone, with only my laptop for company, which can lead to a lonely and isolating existence. With no colleagues or co-workers to banter with or share ideas, maintaining focus and motivation is a continual struggle. Working in cafes can help with this. Having a change of scene prevents you going stir crazy and having an interesting and comfortable environment can be an inspiration to work. Support networks can also help. Finding other lonely souls who are also working alone and need inspiration and encouragement can help tremendously. Finding or creating local silent coexistence groups is an opportunity to connect with others, where you all meet in a cafe or suitable location and work together on your own project silently. Having somebody work alongside you can give you focus and there’s always cake to share if the going gets tough.

These are just a handful of practical tips to help you be more productive and to achieve business success. They might seem simple and obvious, but putting them into practice can mean the difference between success and failure so why not give them a try and see for yourself.

Doctor John offers high quality proofreading services for students and businesses, specialising in PhD thesis editing. For more information on PhD help, proofreading, content marketing and social media email or ring on 0800 852 7258

PhD Help: Advice for Doctoral Students

PhD help

PhD Help: Advice to Doctoral Students

5 tips to help you survive a PhD and maintain your sanity. 

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PhD help can come in a variety of forms. After starting Doctor John Proofreading after finishing my PhD, I focused on helping other doctoral candidates survive the ordeal. A PhD thesis can take years of study, determination, guts and heartache, which can take its toll on your health, relationships, bank balance and mental state.

PhD Pressures, Depression and Anxiety

I hear, time and time again, of enthusiastic students bursting with energy and dynamism, dropping out or turning to anti-depressants to help with the pressure of struggling to achieve the seemingly impossible. When I started out on my own PhD journey, I threw myself into it wholeheartedly. I worked in the research room, helped build a vibrant research community, set up a reading group, became student rep, attended conferences, etc. I thought I had plenty of time. The excitement of working on something I loved was exhilarating. It was great opportunity to develop different skills and to put all of these extra-curricular activities on my CV, but, in retrospect, I should have been strategic in how much time I was dedicating to my research and prioritised my time more effectively. When I reached my third year, I realised how much work I had to do. I received some negative feedback that floored me. I hit a wall and struggled to get past this seemingly insurmountable obstacle. I couldn’t face reading about my subject, picking up the threads of arguments or anything to do with it. I was stuck, depressed and debilitated, with the mounting pressure to succeed.

I was no longer a multi-faceted human being capable of a myriad of thoughts and emotions. I was the PhD. If I failed to write the PhD, I would fail as a human being.

Second Year Dip

This happens in most courses. You start off with enthusiasm and excitement at starting something new and fascinating, then, as the novelty wears off the drive gradually peters out and you end up forcing yourself to even look at a book associated with your topic. Then the final push where you realise you haven’t done enough and you just have to get something in.

Everybody that I met asked me one question. The question that I dreaded and deflected. The question that defined who I was. ‘How’s the PhD?’ I was no longer a multi-faceted human being capable of a myriad of thoughts and emotions. I was the PhD. If I failed to write the PhD, I would fail as a human being. I deflected the question with sarcasm, monosyllables and various diversionary tactics to steer the conversation on to something else. 

It was only when my Director of Studies told me that I had to finish by the following Christmas that I started to knuckle down. That realisation that I had to produce something and the fear of failure was the driving force that got me sat down and studying again. I worked solidly through Christmas and new year and finally submitted it. There were no trumpets, no fanfares, no ticker tape parade, just exhaustion and the need for sleep. From this ordeal I have gone on to offer PhD help, supporting countless doctoral students struggling with their PhD theses.

Start Writing as Soon as Possible

I spent a great amount of time reading as much as possible on my subject. There seemed to be no end to the amount or books, articles and sites dedicated to what I was researching. I thought that I hadn’t read enough to start writing. Looking back, I wish I’d have started writing earlier. Only when I started to write did I understand the gaps in my knowledge and where to place what I was reading into the framework of my research. 

Make Notes of References

When you come to the end of your thesis, the last thing you want to do is to try to remember the reference you found two, three or four years ago. Using Endnote can help with this. It might seem a lot to learn and get used to, but it will help tremendously in the long term. 

Mock Vivas

Vivas can be daunting. Having to sit in a room and defend your thesis, something that’s so close to your heart and personal can be a terrifying experience. The one thing that helped me was having mock vivas. Two of my supervisors separately conducted practice vivas the week before the real thing. It helped in a number of ways. First, it helped me familiarise myself with being in the physical space of the viva situation. Second, it allowed me to articulate my ideas coherently. It is one thing to read and reread your PhD thesis, it’s another thing to express the intricate points verbally. Third, it highlighted questions that I hadn’t thought about and where the potential sticking points were.

Manage Your Time Effectively

Set yourself targets and get into a good routine. It took me a while to realise that, without these two key factors, the day and my working time shrunk to nothing. Whether this means working in the research room with other doctoral students or just making sure you’re at your desk at a certain time, as long as you get into a productive working pattern, that’s all that matters.


Working with Others

PhD help also takes other people into account. Working on a PhD can be a very lonely and isolating experience with periods of inactivity and self doubt. It can feel that you’re on your own and that nobody understands what you’re going through. This is why working with others can help provide the support you need and the motivation to engage with your work. This doesn’t mean having to hire an office or work in a stuffy research room; working in a cafe is just as effective, as long as they have the three essentials: plug sockets, wifi and good coffee. It doesn’t mean that you have to be working on similar things either, the fact that you’re alongside someone who is engaging with work is a powerful motivator.

Doctor John offers high quality proofreading services for students and businesses, specialising in PhD thesis editing. For more information on PhD help, proofreading, content marketing and social media email or ring on 0800 852 7258

7 High Value Sites to Improve Your Website Ranking

Website ranking

7 High Value Sites to Improve Your Website Ranking

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Finding Interesting and Engaging Content for Website Ranking

Improving your website ranking is a challenge. With so much information, it’s easy to get saturated and overwhelmed. The invasion of the cute cats and insanely grotesque images of the world of the strange and vaguely interesting pull you further away from what you want to achieve: finding and posting interesting and engaging content that potential visitors will want to read, engage with and return for more. There’s so much guff and distracting content blinding you to the important gems to help you find something to talk about, tweet, comment on, retweet, post, etc.

the objective is not to “make your link appear natural”; the objective is your links are natural.

Matt Cutts

Make Your Site Visible

Having a website or blog amidst the clamour of competing content and trying to improve your website ranking can feel pointless, leaving you thinking how people are going to experience your drop in the cyber ocean. But there are ways to improve your visibility and get your voice to sing above the caterwauling. Posting links to your site can funnel visitors to your content and can improve your ratings, which means better Google rankings.

Here are just a few gems that are worth signing up to. You don’t have to spend hours on them; signing up and linking your website or blog is good enough in most cases,


Stumbleupon is a website and app that provides user-generated content from a wide variety of sources categorised into interests. Browse through content with one touch and give it a thumbs up or a thumbs down, then post to social media to share the joy. This is a very popular site and offers the opportunity to upload your own website, blog, etc., which provides a powerful backlink to your site.


This is highly popular site that is useful for searching for infographics, content and links to fascinating websites and posts. Post an image or video from your website or blog and create powerful links to specific pages and reach a far wider audience.


Reddit’s popularity is mainly found in the US and provides user-generated content that can be upvoted or downvoted. Links can be uploaded, targeted at specific communities and can provide a powerful backlink.

When you have a lot of work to get through, navigating through social media content can absorb you for hours. Cut through this and find the content that your viewers will want to consume and keep consuming.


This is a colourful canvas to share social media posts for a far wider audience. This is yet another strong link to direct to your website or blog.


This is a fascinating site with talks and discussions on a wide range of topics. Definitely a place to go to feel inspired and invigorated and it can also give you a powerful backlink.

7. Google Plus

If you want to improve your rankings and visibility of Google, one of the best ways to do that is to use Google. Keywords and phrases from posts rank highly and your Google Plus page can even rank higher than your main website.

But as Matt Cutts from Google says,

the objective is not to “make your link appear natural”; the objective is your links are natural.

Engage with these communities and talk to people. Get involved with discussions on your topic and become a source in knowledge and information.

Doctor John offers high quality copywriting and proofreading services for students and businesses, specialising in website content, blog posts and PhD thesis editing. For more information on proofreading, content marketing and social media email or ring on 0800 852 7258


An Idiom Abroad

Idiom: Raining cats and dogs

An idiom is: ‘A group of words established by usage as having a meaning not deducible from those of the individual words’. OED.

English can be challenging at the best of times with pronunciation, unusual spellings and grammar rules that even a seasoned English user can sometimes make mistakes with. Then there are idioms. Unless you’ve heard an idiom before, you could easily think that the people using it are talking in some sort of code. ‘It costs an arm and a leg’ doesn’t involve any sort of surgery and ‘it’s raining cats and dogs’ can easily be interpreted as a fluffy, heavenly onslaught of teeth and claws.

To help with this and to inject some humour into what can be a fairly boring subject, we will be bringing you an idiom a week. We will attempt to explain and put into context an idiom that is used in common English speech.

This week’s idiom is: It’s raining cats and dogs

Idiom: Raining cats and dogs
Raining Cats and dogs

This simply means that it’s raining heavily.

The phrase in context.

Toby was walking along the road minding his own business when the rain started pouring down. Fortunately he was just passing the house of Matha, a friendly, warm-hearted woman who he knew wouldn’t mind giving him shelter. He knocked on the door and Martha answered as the storm took hold, the rain lashing down as thunder rolled in. Martha ushered him into the house out of the rain. “It’s raining cats and dogs out there,” Toby said as the water dripped off his nose. Martha was surprised at this, not because it was raining cats and dogs, but because she didn’t know dogs could speak.

But where does this phrase come from?

It was first used in 1651 by Henry Vaughan in his Olor Iscanus, where he refers to a roof where ‘dogs and cats rained in shower,’ and a year later, the English playwright Richard Brome wrote in his comedy City Witt, ‘it shall rain dogs and polecats.’ However, the popularity of the phrase resulted from its use by Jonathan Swift.

In 1710, Swift published ‘A Description of a City Shower’ in Tatler magazine where he describes the filthy streets of 17th/18th century England, where heavy rain would wash debris through the streets, including dead cats and dogs. But the first proper use of the phrase as we have it now comes from the publication of Swift’s Complete Collection of Genteel and Ingenious Conversation, in 1738, a satire on the conversations of the upper classes: ‘I know Sir John will go, though he was sure it would rain cats and dogs.’

It is not known for certain where the phrase comes from etymologically, however, some theories have been advanced:

  • Odin, the Norse god of storms, was often pictured with dogs and wolves, which were symbols of wind. Witches, who supposedly rode their brooms during storms, were often pictured with black cats, which became signs of heavy rain for sailors.  Therefore, ‘raining cats and dogs’ may refer to a storm with wind (dogs) and heavy rain (cats).
  • ‘Cats and dogs’ may come from the Greek expression cata doxa, which means ‘contrary to experience or belief.’ If it is raining cats and dogs, it is raining unusually or unbelievably hard.
  • ‘Cats and dogs’ may be a perversion of the now obsolete word catadupe.  In old English, catadupe meant a cataract or waterfall.  A version of catadupe existed in many old languages. In Latin, for example, catadupa. was borrowed from the classical Greek κατάδουποι, which referred to  the cataracts of the Nile River.  So, to say it’s raining ‘cats and dogs’ might be to say it’s raining waterfalls.
  • A false theory stated that cats and dogs used to cuddle into thatch roofs during storms and then be washed out during heavy rains. However, a properly maintained thatch roof is naturally water resistant and slanted to allow water to run off.  In order to slip off the roof, the animals would have to be lying on the outside—an unlikely place for an animal to seek shelter during a storm.

If  you have any more information on this phrase please feel free to leave a comment and don’t forget to follow this blog for your weekly idiomatic dose.

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