How to Write SEO-Friendly Blog Posts
Supercharge your blog posts and get them seen with these simple, but highly-effective tips
You don’t have to be an amazing writer to create SEO-friendly blog posts, nor do you need to be genius coder, but you do need to follow a few basic rules to increase your chances of getting hits. Here are my top tips for getting visible and increasing your blog traffic.
Think About Your Audience
Think about how your reader is going to find your blog. What will they put into a Google search to find your content? There are loads of tools out there to give you a helping hand such as Google Trends or putting ideas into a Google search to find alternative suggestions. This is even more effective when using Keywords Everywhere browser addon to find the search volume and competition for each phrase. These are free to use and will give you an idea of what people are searching for and the popularity of your topic. It can also give you associated search terms to widen your scope. You could also take a peek at what your competitors are doing with SEMRush and get ideas for alternative keywords and how much traffic they’re getting and from where.
Write the blog post so it’s clear what you’re trying to say from the headlines alone. This draws in your reader and will pique their interest to read more.
Make Your Headlines Count
An important factor to consider is that individual keywords in themselves are highly competitive. People don’t put in single words into a Google search, they put in a string of words, for example, ‘how do I write blog posts for SEO’. This is called a longtail and can give you far better results because you’re focussing in on what your potential customer is going to search for.
Headlines are for Longtails and Keywords
Make your blog post crystal clear with headlines and subheadlines that echo your longtails and keywords. Each article should have one main headline, and one only. This is called your H1 and it holds more weight when it comes to assessing how your post ranks. Your supplementary headlines should be H2s, H3s, etc.Write the blog post so it’s clear what you’re trying to say from the headlines alone. This will draw in your reader and will pique their interest to read more.
Optimise Your Images for Keyword Search
A blog post with captivating images looks amazing and can encourage people to read your post, but they can also enhance your posts ranking. Google is great at reading text, but it can’t read photos. Adding alt texts to your images can help you get found on image searches and it will add to the overall focus of your blog.
Internal and External Links
There is an opportunity with every blog post to advertise other pages on your site. But this needs to be done subtly and sparingly. Hyperlinking every other word, not only looks spammy, but will get you penalised for… being spammy. Two or three natural links to appropriate pages will be enough to give the search bots an idea of what your site looks like and also will get people to click onto other pages.
Linking to other sites is also a great way to give your reader more information, but make sure that you only link to relevant pages that add value to your post.
Following these simple steps every time you post will get you increased online visibility and help increase traffic to your website.
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